Technical Paper 2:
Tobacco Control in Australia: making smoking history
Smoking is so harmful that no company trying to introduce cigarettes into Australia today would succeed in getting the product onto the market.
Banning a product that many people are unable to stop using is not seen as a viable option. By regulating the tobacco market as effectively as possible, governments can seek to eliminate commercial conduct that contributes to ill-informed, non-voluntary and unnecessarily harmful use of and exposure to tobacco.
The effective regulation of tobacco needs to address all four of the traditional ‘P’s of marketing: Price, Promotion, Place and Packaging. Given the impact of smoking on citizens other than smokers, and the dangers of smoking combined with the addictiveness of nicotine, it should also address ‘Place of use, ‘Product’ and ‘Producers’.