Australia: the healthiest country by 2020
National Preventative Health Strategy – the roadmap for action

6.4 Investing for maximum benefit

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The fourth rationale for selecting components of the Strategy is that of minimising opportunity cost – that is, the opportunities and benefits missed because of activities that have not been funded. This requires the redirection of resources away from cost-ineffective to more cost-effective interventions. Put simply, resources should be allocated where they yield the greatest benefit per unit cost. The approach taken by the Taskforce has been to work wherever possible from a well-researched evidence base – and where the evidence is not yet clear, to build evidence to inform future cost-effective investment in prevention activity.

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